Hallmark is divided into different divisions. They have a card division and a party division, which does all the paper plates, napkins, party favors etc. Between all the different division, Hallmark has over 400 different SKU's. The process from the start of design to reaching shelves is six to nine months. Hallmark is currently working on Christmas merchandise.
Hallmark has seen a lot of changes over the past 101 years. Currently some of the improvements they have seen in the company are that they have change to water based inks, they are using inferred dryers which improves the drying capabilities and they are using lean manufacturing.